IRM does compelling investor web sites of all types, with great design and clever automation specifically targeted at investors.
The
corporate website is the most commonly used touchpoint for investors. It presents the "front door" of the company to investors. It promotes all the key messages - both the facts and the impressions. It's also the authority, educator and historical repository.
Investors - facts and impressions
Investors are not always rational in assessing their investment decisions. In particular, when they are early in their journey and haven't decided to look for specific facts, they will be guided emotionally about how they feel about a company, by looking at the design, imagery, style and key messages on the website.
Other investors will just want facts, facts and facts. Just show me the numbers. The investor website will need to deliver all of those in an easily accessible format.
Target Audiences
If the company is not doing business on the internet, or if the customer messages are essentially the same as the investor messages, then the
investor website often doubles as the
corporate website. If customer messages need to be different, differently focused, or differently presented, then companies often have a complete business website that is separate to the investor website, but still visually integrated and linked together.
There's other target audiences to consider as well. Potential staff, partners, competitors, regulators. All may have a similar mindset to investors, but have some specific different needs. Typically the investor or corporate website needs to address these needs.
IRM's Investor Websites
IRM can help with both the business and corporate website needs. If you have a significant investor need and a modest customer need, it makes no sense to have two suppliers, two different designs and two different technologies. IRM can provide both.
On the other hand, some IRM clients have a huge retail presence on the web, with sophisticated retail web technology and a team of support staff to match. For these companies the people in charge of the messages on the investor website will not want to interfere with the online business team every time there's an investor communication need, so it makes sense for the investor relations people to have their own content management system focused on investor needs.
Every IRM website is different, every one specifically designed for that company's needs.
